This is where I explore AI tools, branding systems, and creative builds outside of my core operations work. These projects are side interests — not my primary professional focus.
A revenue operations system originally built for Assiter Auctioneers, rebranded as a demo suite under Mac.E Creation Co. — a fictional visual production agency used as the demo context. Includes a case study, a full CRM, a modular email builder, and a set of fictional listing pages built specifically to power the email builder's URL autofill feature.
Ongoing application of AI tools (Claude, ChatGPT, Airtable AI) to real business processes — content generation, process documentation, automation scripting, and system design. Not a single project — an evolving capability applied across all work.
Full CRM design in Airtable built for Assiter Auctioneers — 34-field intake schema, deduplication engine, 5 event-driven automations, role-based interfaces, and a decoupled contact layer. Designed and prototyped before departure.
View Case StudyMac.E Creation Co. is a visual production agency based in Omaha. Their brand system — navy, gold, and teal palette with Cinzel display type — was used as the demo context for the RevOps portfolio suite. The CRM, email builder, and listing pages all run under this brand identity.
Visit macecreationco.com ↗This site. Built from scratch: navy/teal/amber palette, Syne + DM Sans typography, scroll-triggered animations, and a floating pill nav for mobile. No frameworks — plain HTML, CSS, and vanilla JS.
← Back to Main SiteFour fictional service listing pages built specifically to power the email builder's URL autofill feature. Paste one of these URLs into the email builder and it automatically pulls the title, description, and image to populate a campaign module — that's the demo. The listings are not real services.
Personal music and audio production work — an ongoing creative outlet separate from my operations and project coordination career. Includes production, mixing, and audio project exploration using modern DAW tools.
A demo podcast production service listing built for the Mac.E email builder demo suite. Represents the "Podcast Production" service tier within the Mac.E CRM — $2,400 base, linked to contact Marcus Chen in the CRM demo.
View Listing ↗Ongoing self-directed learning across AI tool integration, workflow automation, process systems design, and audio production. Applied immediately to real projects rather than treated as isolated coursework.